Thank you real Mitt Romney from April 12th 2006. I'm against the other guy who stole your body and denounced you six years later.
The Obama campaign isn't about to let Mitt Romney forget about his health care law -- or that the president used it as a model for the Affordable Care Act.
Obama for America released a video on Thursday for the sixth anniversary of "Romneycare," the health care law signed by the then-Massachusetts governor. The three-minute video highlights some of the men who helped craft both "Romneycare" and "Obamacare," as well as the first woman to enroll in the Massachusetts program.
"[Romney] believed what we were doing in Massachusetts could be a good national model," John McDonough, who helped create both health care plans, says in the video.
"Massachusetts is a model for getting everybody insured," Romney then says in a news clip.
Or as fictional character Don Draper says, when given the problem of selling dog food that the consumers have turned against because it's made of horse meat, just change the label. Draper is someone who lies and cheats and is talented enough to stay on top, which means he might have a slightly higher moral center than Mitt Romney.
Don Draper: "The product is good. It's high quality. Dogs love it, but the name is poisoned."
Client: "That name got us where we are. Do you think that was just luck?"
Don Draper: "I'm not saying a new name is easy to find. And we will give you a lot of options. But it's a label on a can. And it will be true because it will promise the quality of the product that's inside." -- Mad Men, episode 3.11
Don Draper delivers that advice with the gravity of a doctor telling his patient about their tumour. Bad press can kill you, but there's a solution: re-brand. Sell the same horse meat as dog food under a different name and you'll stay in business. A brand can make a company and a fortune, but it can also break it.
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