LP - At least if they just put a price tag on it it would be a heck of a lot cheaper and all that additional money could go toward something useful like fixing our nations problems.
NEW YORK -- Now the campaign ad crush and TV spending spree really begins in the presidential race.
The TV ad campaign, with total spending expected to swell to $1.1 billion, starts up again now that the party conventions are over and the two-month sprint to the general election is under way.
Just over one-third of that amount has been spent so far, according to the Kantar/Campaign Media Analysis Group, which tracks campaign ad spending.
That means the campaigns and independent groups will spend more on the air in the final eight weeks of the presidential contest than they did in the first five months.
The biggest change is on the Republican side, with Mitt Romney now free to tap millions in general election funds he had collected but could not spend until becoming the party's official nominee. That means the GOP's significant spending advantage over President Barack Obama and his Democratic allies will grow, making it the first time that an incumbent will have been outspent on the air.
National polls show Obama and Romney in a virtual dead heat, but only eight states are considered true battlegrounds: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, and Virginia. Obama carried them all against Republican John McCain in 2008, but they are too close to call for now.
Flush with new cash, the Romney campaign poured nearly $5 million into ads in those states beginning this weekend. A series of state-specific ads hit Obama on defense spending, business regulations and housing; another ad uses President Bill Clinton's words from the 2008 primary race against Obama.
Full Story here: http://www.huffingtonpost.com/2012/09/08/campaign-ad-crush-to-get-_n_1866920.html